MultiSport has become the largest fintess brand in Eastern Europe serving over 1.5 million customers every day. Membership in the program entitles you to use over 20,000 objects.
The MultiSport mobile application was to be the first tool for direct communication with program members. Therefore, the project was of strategic importance and had to meet high requirements both within the organization and end users.
• Data safety
• Compliance with the brand style
We decided that the most important element of the application should be a virtual card. We placed the screen with the card first after logging into the application.
We decided to use the tab-bar as a permantent pinned horizontal navigation. This navigation provides convenient access to the most important functions of the application, such as search engine or favorites.
Other elements are available in the extensive menu. It allows to extend application with new functionalities and keeps user flow clear and friendly.
We designed application screens while maintaining consistency with the modern brand image. We tried to emphasize the modern character of MultiSport and its new product using the latest solutions and trends in design. We designed the screens in such a way that they were convenient to use even on very small phones.
It's simple and straightforward. User will easily authenticate and get access to main functionalities.
Virtual card allow users to access every club in program. It also works offline.
Search allows to find an object by its attractions, opening time, parking access and many others.
Detailed information provides all required information about the object, detailed map and address contact info, social media profiles. It also allow to add an object to favorites.
The app is quite big one. It already got over 100 screens and still growing. It is available on Adroid and iOS - you can get it in official stores.
However, the most important effect was the creation of a direct communication channel with participants. The application has become the center of MultiSport activities and the most important digital product. MultiSport is still investing in its development and expanding the offer of services available in the application.
Check how it looks on your phone
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